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RFID for Any Industry

Unified Information Devices is an industry leader in applied low-frequency RFID technology in the research, veterinary, fish & wildlife, and industrial space.

Who We Are

Who We Are

Unified Information Devices, Inc. (UID) is headquartered in Kenosha, Wisconsin, with operations in Germany and Czechia. We combine RFID technology with our own software to identify and track research animals, pets, controlled substances, and high-value assets.

A Unique ID for All Assets

Radio-frequency identification (RFID) is a technology where digital data is encoded in small RFID tags or labels to be accessed by a reader at any time. When stimulated by an appropriate radio-frequency transmission, these tags emit a wireless signal that sends the encoded data (e.g., unique ID, temperature, or programmed data) to the RFID reader. UID harnessed the power and usefulness of this technology to develop a line of innovative products spanning industries such as pre-clinical research, veterinary, fish & wildlife, and industrial to help automate data collection and streamline routine processes. We provide implantable and external RFID transponders, microchips, labels, readers, and custom software solutions designed to facilitate data collection with the highest degree of accuracy.

UID by the Numbers

  • 3M+ RFIDs deployed
  • 250+ Customers
  • 30+ Years in identification
  • USA Assembled in the USA
Leadership

Meet the Team

  • Craig Jordan

    Craig Jordan

    Chief Executive Officer

    Craig Jordan embarked on his IT journey at a young age, delving into the world of technology with his trusty Commodore-64 and TI-80, mastering programming languages like COBOL and Fortran. Fast forward to the 21st century, Craig's innovative spirit led him to pioneer a High-Speed Wireless internet solution for rural areas, revolutionizing connectivity across a sprawling 40 square miles previously limited to dial-up. Simultaneously, he established an IT managed services firm, catering to diverse entities such as School Districts, County Townships, Assessors, Law Firms, and various private enterprises, empowering them to harness technology for operational excellence. Collaborating with Matt Ruiter, initially as an IT client, Craig ventured into the realm of pre-clinical research, focusing on infusion pump software and hardware solutions. This collaboration birthed UID (Unified Information Devices), a comprehensive technology ecosystem tailored for research laboratories. UID swiftly gained prominence in the realm of drug development, serving academia, biotech, pharmaceutical companies, and CROs worldwide. Craig's profound IT expertise, coupled with Matt Ruiter's scientific acumen, uniquely positions UID as a frontrunner in RFID technology, particularly for animal ID, and a myriad of trace and track solutions, shaping the future of research and data management. Hobbies: Craig enjoys flying and golfing.

  • Matt Ruiter

    Matt Ruiter

    Chief Scientific Officer

    Matthew Ruiter started his research career working in a contract research laboratory that specialized in CNS research and drug testing. He worked as lead surgeon and performed complex catheterizations and drug infusion studies on rodents, canines, and primates. In this position, Matt also served as Study Director and Chairman of the IACUC. After eight years in that role, Matt took on a new challenge as Vice President for a medical device company that provided catheters, infusion pumps, and software for laboratory research. In this position, Matthew traveled the world performing contract surgeries and teaching drug infusion procedures for all animal species. His extensive experience in these fields is what led him to where he is now, as CSO of UID. Hobbies: Matt enjoys fishing.

  • José Gadea

    José Gadea

    VP of Sales & Marketing

    José Gadea joins UID from DURECT Corporation, a specialty pharmaceutical company located in Cupertino, California, where he held multiple positions with increasing responsibilities. In his most current role, José served as Senior Product Marketing Manager leading the sales and marketing operations for implantable drug delivery devices (ALZET® and iPRECIO®) and other ancillary products for laboratory animal research. José brings over 19 years of sales and marketing experience promoting and selling products to the life science market. Prior to DURECT, José held the position of therapeutic sales specialist at ALZA Pharmaceuticals. He also has over five years of combined academic and biotechnology research experience in the fields of cancer immunology, cell and gene therapy, infectious diseases, and drug delivery. He has authored and co-authored various scientific publications in peer-reviewed journals, which feature some of his preclinical research work. José earned his Bachelor of Science degree with concentration in Medical Microbiology & Immunology at San Jose State University, California. Hobbies: José enjoys playing and watching futbol (soccer), hiking, fitness, mountain biking and family time.

  • Dennis Bruns

    Dennis Bruns

    Director of Business Development

    Dennis brings to UID more than 25 years of sales and business development experience in the technology industry. Dennis is also actively involved in volunteer work at the James Lovell Great Lakes Veterans Administration Health Center as a Site Coordinator & Fundraising Champion. Hobbies: Dennis enjoys basketball, camping, coaching, dogs, golfing, hiking, music, and swimming.

Innovation timeline

What We've Shipped

  1. Milestone

    Unified Information Devices Is Founded

    RFID microchips and process-based readers for laboratory animal identification and tracking.

  2. Product release

    Pi Software Solutions

    Pi data management with the first applications — Surgical Suite and Weighing.

  3. Product release

    RFID Labels and Mouse Matrix Prototype

    RFID labels for asset tracking. Prototype work begins on the Mouse Matrix home-cage system.

  4. Product release

    CSI-360 Launched

    Controlled Substance Inventory System for accurate drug accountability in research and veterinary settings.

  5. Product release

    Mouse Matrix Ships

    Home-cage monitoring for rodent temperature and activity — the first commercial release of the platform.

  6. Expansion

    Strategic Partnerships Expand

    Product work with partners on behavioral monitoring, smart caging, pyrogen testing, and primate home-cage monitoring.

  7. Product release

    Rat Matrix and Nano Microchip

    Larger Matrix system for rat-cage monitoring. Nano microchip released for mouse genotyping applications.

  8. Product release

    Mouse Wheel and Pi Integration

    Wheel-activity module integrated with Mouse Matrix. Pi software integration across the home-cage product family.

  9. Product release

    AnyCage Lite

    The first modular antenna reader designed for use on any cage.

  10. Product release

    AnyCage+

    Rack-scale home-cage monitoring solution for up to 96 cages.

  11. Product release

    VivoTraq

    Cloud dashboards, alerts, and analytics for home-cage monitoring data across sites.

  12. Milestone

    UID Acquires AEG ID

    UID purchases AEG ID to expand its reach across industries.

Working on a Project Where ID Matters?

We can help you size the tag, pick the reader, and figure out whether one of our standard products fits or whether you need something custom.